The Incentive Group CEO Doug Press Presented Innovation Spotlight at B2B Online

The Incentive Group CEO, Doug Press, presented B2B Online attendees with best practices, proven results, and financial justification in support of the utilization of a B2B Customer Loyalty program to accelerate B2Be-commerce performance.

White Plains, United States - November 28, 2018 /PressCable/ —

The Incentive Group, a full service Loyalty Agency specializing in B2B, was a leading sponsor of B2B Online in Miami this month. This conference is where leading Manufacturers and Distributors share and learn about new innovative tactics to bring their customers the best online experience. Attendees learn from industry professionals how to successfully build their B2B eCommerce businesses and optimize their profitability.

The Incentive Group CEO, Doug Press, presented the Innovation Spotlight session on Day 1: “Elevating B2B eCommerce Performance through Loyalty!” Attendees were presented with best practices, proven results, and financial justification in support of the utilization of a B2B Customer Loyalty program to accelerate B2Be-commerce performance.

“Our clients seek tools to optimize their unique B2B e-commerce challenges and have found that the engaging and motivational strategies we provide contribute to increased adoption, AOV, repeat purchases, cross sell, upsell, referral, and retention,” said Doug. “Layering on an exciting Loyalty Program to a B2B Digital Marketing strategy is like adding Rocket Fuel… accelerating results while also engendering deeper, more pervasive customer loyalty.’

Doug has over 30 years of experience working on the client (former Computer Industry CMO) and agency sides of B2B marketing. Over the years Doug has led his team to create B2B Loyalty Programs for major companies including Coca-Cola, NEC, Samsung and many others. Competitive advantage is delivered to clients through The Incentive Group’s inGauge loyalty platform, engendering a robust Digital Dialogue with customers, driving eCommerce and Omnichannel revenue, margin and ROI results.

The Incentive Group specializes in B2B customer loyalty, channel incentive and employee engagement programs. They provide a full suite of services encompassing every aspect of loyalty program design, administration and fulfillment. From turnkey program development down to 1099 issuance, they eliminate the burden on their customers by doing all the heavy lifting. Their Reward Headquarters team curates the client’s custom catalog from an impressive collection of brand name merchandise and travel rewards, along with reloadable debit cards and delights all participants through the customer service hotline. Services also include Data Capture & Reporting, Quiz & Survey creation, Optimization through performance analysis, CMS/LMS platform integration and fostering an ongoing, bi-directional customer conversation, yielding invaluable insights.

With over 30 years of history proving superior results to clients across the spectrum of size and industry, they’ve developed a track record of meeting and exceeding client goals. Coupled with their company’s objective of leading technology and loyalty trends, they proactively deliver best practices every single time.

Contact Info:
Name: Courtney Mancini
Email: Send Email
Organization: The Incentive Group, Inc.
Address: 399 Knollwood Road, White Plains, NY 10603, United States
Phone: +1-914-948-0904

For more information, please visit http://www.incentivegroup.com

Source: PressCable

Release ID: 452033

Latest News

Britain's Prince Philip, 97, recovers after Land Rover crash

Jan 20, 2019

LONDON — Queen Elizabeth II's 97-year-old husband Prince Philip was recovering at the royal Sandringham estate after the Land Rover he was driving rolled over on its side in a collision with another vehicle. An alarming photo showing Philip's toppled black Land Rover dominated the front pages Friday of Britain's tabloids. The Daily Mirror's headline read: "Philip, 97, cheats death in crash." Buckingham Palace said Philip received a "precautionary checkup" at the Queen Elizabeth Hospital in King's Lynn on Friday and was found to have "no injuries of concern." Witness Roy Warne told the BBC he was driving home from...

Prince Philip, queen's husband, uninjured after car accident

Jan 20, 2019

LONDON — Queen Elizabeth II's husband, Prince Philip, was involved in a car crash Thursday while driving in rural England but was not injured. Buckingham Palace said Philip, 97, was checked by a doctor after the accident and determined to be fine. The palace said the two-car accident happened Thursday afternoon near Sandringham Estate, the queen's country retreat in eastern England. Witnesses told the BBC Philip appeared "very shocked" and shaken after the collision, which caused the Land Rover he was driving to overturn. Norfolk Police said the drivers of both cars, a Land Rover and a Kia, were given...

Baby boy or girl? It seems Harry and Meghan don't know yet

Jan 20, 2019

LONDON — Prince Harry and his wife Meghan have apparently chosen not to learn the gender of the baby they are expecting this spring. Meghan, the Duchess of Sussex, told schoolchildren during a visit to Birkenhead on Monday that she doesn't know whether she is carrying a boy or a girl. Kitty Dudley, 9, said after meeting the couple: "I asked her if she was having a girl or a boy and she said she didn't know." The meeting happened when Meghan talked to a number of children at St. Anne's Catholic Primary School in the town, which is 210...

Van Morrison sings at friend's funeral in Northern Ireland

Jan 20, 2019

LONDON — Van Morrison has performed one of his best-loved songs at the funeral of his longtime friend, the historian and politician Ian Adamson. Morrison sang "Into the Mystic" — one of his most mysterious, evocative songs — at Adamson's funeral Monday at Conlig Presbyterian Church in Northern Ireland. The 1970 song was apparently Adamson's favorite. The funeral was also attended by Irish President Michael Higgins and ex-Formula One racing star Eddie Irvine. Adamson was a former Lord Mayor of Belfast and the author of a series of books exploring the roots of Northern Ireland's identity. He died Wednesday at...

Hugh Grant seeks return of script after theft from his car

Jan 20, 2019

LONDON — British actor Hugh Grant has a plea for the thief who broke into his car: Please return the script that inside. Grant, who shot to fame in "Four Weddings and a Funeral" in 1994, tweeted about the break-in late Sunday night. He said that in "the unlikely chance that anyone knows who broke into my car tonight and stole my bag, please try and persuade them to at least return my script." There were, he added, many weeks' worth of "notes and ideas." It is not clear what script he was working on. He asked for the script...

About Us

Frontal Report is an emerging leader in all forms of media. We aim to be the leading news brand for readers around the world.

Contact us: sales[at]frontalreport.com

Subscribe Now!