Lego Appoints Its First Head of Celebrity Talent and Brand First Partnerships

Oct 27, 2026

The Lego Group has appointed its first head of celebrity talent and brand first partnerships. Kelsey Gray Sherman has joined the company in the Hollywood whisperer role, which is part of the Entertainment, Partnerships & Content division. The new position “reflects the company’s growing focus on expanding the Lego brand’s presence across entertainment and culture,” […]

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