Why Gen Z Is Choosing Luxury Dupes Over Designer Brands and Bragging

Oct 26, 2026

The flex isn’t the designer bag anymore. It’s finding something that looks like it for a fraction of the price. Dupes have moved from quiet workaround to public performance, and the shift is starting to reshape how brands, retailers and shoppers think about value. What’s Happening Dupes, meaning lower-priced alternatives that mimic the look, feel […]

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